A useful business case also presents the cost and risk of inaction.
ROI is important of course, but not by any means the only way to measure how an accessibility commitment benefits organizations of all kinds. A frequent argument against the accessibility business case is that the direct return on investment (ROI) is too difficult to measure. There are both tangible and intangible benefits to businesses that dedicate resources to digital accessibility.
To create a compelling business case, it is important to highlight the most relevant accessibility benefits within your specific operational landscape. Educational and nonprofit businesses may be especially drawn to brand enhancement. Commercial businesses may be more persuaded by innovation and market expansion opportunities. For example, government agencies may be strongly motivated by legal and equity aspects. Will be relevant depending on the organizational focus and “Business” in this article refers toĪll types of organizations with the understanding that different aspects Resources such as money or effort in support of a specific Whether an organization is commercial, educational, non-profit, or governmental, most require justification for dedicating Is there a Business Case for Accessibility?Ī business case is a necessary tool for organizations when planning for various initiatives.
